Meet the Minds Behind norequivalta
Our team combines decades of financial expertise with fresh perspectives on business development, creating strategies that actually work in today's economy.
Leadership That Drives Results
Behind every successful financial strategy are the people who understand both numbers and human nature. Our leadership team brings together diverse backgrounds in corporate finance, startup ventures, and strategic consulting.
Zephyr McKinnon
Strategic Finance Director
Zephyr spent eight years restructuring debt portfolios for mid-size manufacturers before realizing that most business owners needed practical financial guidance, not complex investment products. She started her career analyzing supply chain costs for automotive companies and discovered her talent for spotting inefficiencies that others missed.
Indira Castellanos
Business Development Lead
After helping three different tech startups navigate their growth phases, Indira understands what happens when ambitious plans meet real-world constraints. Her background in operations consulting taught her that sustainable growth comes from understanding your actual capacity, not just your market opportunity.
Practical Wisdom
We believe the best financial advice comes from understanding real business challenges, not textbook theories. Our approach combines analytical rigor with practical experience from working with companies of all sizes.
Clear Direction
Every strategy we develop has specific, measurable outcomes. We focus on creating actionable plans that business owners can actually implement, rather than broad concepts that sound impressive but lack substance.
Long-term Partnerships
Our relationships with clients extend far beyond individual projects. We're invested in their long-term success and adjust our guidance as their businesses evolve and market conditions change.
Built on Experience, Driven by Results
Our approach developed from years of watching businesses struggle with financial decisions that seemed straightforward on paper but proved complicated in practice. We've learned that effective financial strategy requires understanding both the numbers and the people behind them.
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1Data-driven decisions supported by real-world context and industry experience
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2Transparent communication about both opportunities and potential challenges
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3Strategies designed for implementation, not just theoretical optimization
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4Ongoing support that adapts as business conditions and goals evolve
